Originally posted on Candles Online
Whenever the word Nostalgia is received by my auditory senses, my heart responds here we go again– “Humaare Zamaane Mein” (in our times). Raising my daughter in a foreign land, in an environment completely alien to me, handling her tantrums over the type of shoes, clothes, accessories, parties, and a whole range of girly, kids stuff is quite an exercise. And I have unintentionally started quoting lines like “in our childhood”, “had it been my mother”, “we never threw such tantrums”, “we never had so many choices” and my daughter be like “stop it, Mom, blah blah blah”. I believe she has heard this “in our times” rant quite more often these days. But can’t help it, falling to the human tendency of comparing what’s in hand with what has elapsed.
Stepping out of my parenting shoes, as a person I really get nostalgic about the 90s TV shows. Surfing on YouTube, coming across various roast channels roasting TV serials, including reality shows it evokes a sense of nostalgia. We witnessed epics like Mahabharata and Ramayana that used to bring households under one roof and glue to the Television screens; women-centric and progressive programs like Shanti, Aarohan; informative gems like Surabhi; half-an-hour window of movie songs featured every Wednesday & Friday; Sundays were meant to be blocked for kids to be entertained by Disney characters; meaningful cinema that included regional movies as well. In short, we were served a complete package of entertainment, information, and knowledge by the two state-owned television channels. From there we have come a long way to something gross like”Rasode mein kaun tha” (who was in the kitchen). With a plethora of channels as compared to the famous (rather favorite) 90s, quantity has overridden the quality. No matter whatever channel we choose to switch, change is limited to the titles of the soaps aired but the format of everyone scheming against everyone, excessively regressive content, one central character whose role is to endure, endure and endure even more pain and the jarring background music coupled with every reaction frame is on default mode. And the less I speak about the dump of reality shows the better off I would be. To be precise we moved ahead in our calendar but marched back in times as far as our television content is concerned.
Nostalgia really stings me even when I view news channels especially portals and mediums concerning the Indian context. DD era which I would like to refer to as the 90s was the time when news had a particular time slot and what mattered was to highlight the important issues rather than sensationalism like what we have now. Omission of facts from past, repeated recital of few selected unfortunate incidents connecting them to every incident, irrelevant illogical high pitched debates with more participants than the viewers themselves, branding of victims and culprits as per convenience or complete silence on matters that don’t fetch business is particularly what the media is into. Here only the numbers and competition matters. To cut it short – Media today is biased and here I refer to both the poles of polarisation. The 24×7 nature of news channels is only doing harm by prompting to generate news instead of reporting the same. The need to churn news anyhow is the reason why we see everything categorized as news – from the case of lost pet of a celebrity to how a minister prefers his/ her food, and not to forget the brigade of advertisements shouting at us – BUY, BUY, BUY. Objectivity is subjected to agendas and personal/ political objectives. Excuse me for ranting again but DD Era was the peaceful one.
What went wrong? The amount of junk we have been fed over the years has actually reversed our intellectual evolution, or say for the majority. When introduced it attracted masses that was viewed for relaxation. But just as any addiction grows on a person, time and again interface with the same content over different channels registered itself in the mind as a guilty pleasure – we watch, we bash and we watch to bash but watch it. And this has tapped the market for the makers, and when numbers pour in, it’s enough motivation for the production of more such content. And for more Nostalgia rant!!!
With the advent of OTT platforms millennials swiftly moved to that for consuming a better content but unfortunately a majority of “humaare zamaane” people (includes precedent generations) still stuck in the loop “Dhoom Tana na na Dhoom Tana na na” (dramatic music).
We started from this:
And reached this: